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Welcome to part 3 of the Personal Brand 101 Series here on the blog! The past 3 weeks on the blog I’ve been diving into what personal brand (or presence) really means, why it matters and now we’re getting into HOW you can build yours effectively.  Before you can really dive into the how, it’s […]

3 Ways To Effectively Build Your Personal Brand (or Presence)

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As someone in leadership, you’ve likely heard the term “personal brand” before. I like to refer to it as your personal presence. But for SEO purposes we’ll stick to ‘personal brand’ 😉 And when you hear that you might think, “yeah sure, personal brand – got it.” But in reality, you might actually be thinking, […]

What Does Personal Brand (or Presence) Really Mean


personal brand

After being a LinkedIn mentor, strategist and coach for almost 3 years now, I’ve talked to LOTS of people about the platform and each time the person that I’m talking to is either: a) eager to use the platform, but needs more guidance on how to do it well or b) completely hesitant to use […]

5 Common Reasons People Are Hesitant To Use LinkedIn 


It’s no secret that LinkedIn is the place to be for job seekers. In fact, over 49 million people use the platform to search for jobs every single week and it’s been reported that in every minute, 6 people get hired on LinkedIn. Pretty wild, right?! But LinkedIn is no longer JUST for job seekers. […]

4 Reasons You Want Your Employees Using LinkedIn


If you’ve consumed any of my content ever, whether that be on Instagram, LinkedIn or here on the blog, you’ve undoubtedly heard me talk about the power of LinkedIn and know that you need to be on the platform. What I find far too often is that joining the platform isn’t always the problem. People […]

LinkedIn Do’s and Don’ts For Connections, Clients and Customers


linkedin do's and dont's

A few weeks ago, LinkedIn’s Internal Creator Team sent an email sharing results of a survey they recently did with some interesting stats that directly affect the way YOU should be showing up on the platform in 2023! The survey showed what type of content people prefer to see from both: their internal network (which […]

Why Personal Stories Work On LinkedIn and How To Use Them Well


storytelling on linkedin

One of the main reasons that people hesitate to use LinkedIn is because they fear they don’t have enough time to create content for yet another platform.  And maybe you can relate… You’re already posting on Instagram. You have an email list. You have a blog. Maybe a YouTube channel. And TikTok might even fall […]

5 Ways to Repurpose Your Existing Content on LinkedIn


We’re still in the early parts of 2023, so new habits, new routines and new goals are probably still pretty top of mind for you. Whether those are specific to your life or to your business, it’s no secret that the habits we implement and the actions we take today will have a direct effect […]

The 10 Minute Daily Habit That Could Skyrocket Your Business Growth